UX / Product Designer
"I make sure your audience connects with your product"
For more than a decade I´ve been improving numerous digital products and services globally.
I apply thorough product psychology and ux principles to help increase conversion rate and create intuitive user-centered experiences.
How do I do this?
By keeping users´ motivation and minimizing friction in user journeys.
By delivering user benefits, personalisation and storytelling
By creating enablers at the right time for the user to take action ....amongst others.
Finance | Ecommerce | Corporate | Education | Comms
May 2019 - today
Mentor at UX Design Career track
Sep 2023 - April 2013
Lead UX Designer
Led a stream of work around creating an Ecosystem dashboard which involved, research, usability testing, and creating the design foundations guide to preserve UX principles and Design governance throughout the process.
May 2019 - Sep 2022
2018 - 2019
UX & Product designer
At Toptal I worked in the ux of a transcript automatised tool, designed the corporate website for a spanish supermarket called Dia, designed (but not implemented) Patrivalor´s new website, an asset management company who wished to reach to a wider audience. Worked for Lullai, a baby sleep app and designed an ecommerce site.
Head of UX
Headed the UX stratedy for B2B and B2C for Saisho, a startup that sells art from international emerging artists with transparent and objective prices. I worked on improving the user and service design and created an innovative audio-visual interface that enabled the sales team to automatize many actions while still providing a service with a personalised human touch.
2016 - 2018
Lead UX Designer
Led the user experience team for the redesign of Telefonica´s global entrepeneur´s network: Telefonica Open Future. Managed and led the UX for Santander X a Santander bank initiative along with universities all over the world to create an entrepeneurial network of opportunies for yourng talent.
Created all the planning and user experience for TalkTalk´s Ultra Fibre Optic broadband responsive site.
03 Get in touch
Projects from scratch » Heuristic Analysis » Product Psychology analysis » Prototyping » User research » Validate concept » Usability testing » User Journeys » wireframing